Wednesday 18 January 2017

Mozilla Rebrands Here is the new face.








Mozilla is setting itself up for a big year ahead. The organization’s flagship Firefox browser, for instance, is about to get a new rendering engine. after a few years of missteps and misplaced priorities (remember Firefox OS and Hello?), it's like Mozilla, which is more vital to the open web ecosystem than most people notice, is back on track. to get 2017 started, though, Mozilla has decided to showcase itself whole new} look — one that marks a fairly radical break with its recent brand identity (and I don’t expect we’ll see the Mozilla dinosaur make a comeback anytime soon).




The new Mozilla brand takes its cue from the way URLs are shaped (moz://a). “Our logo with its nod to computer address language reinforces that the web is at the heart of Mozilla. we are committed to the first intent of the link as the starting of an unfiltered, unmediated expertise into the rich content of the web,” the organization explains






The Firefox-maker further explains, "Our color palette, derived from the highlight colors used by Firefox and other web browsers, distinguishes our brand from its contemporaries. Color flows into our logo and changes according to the context in which the logo is used. As we develop our style guide, we’ll define color pairings, intensities, and guidelines."





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